Singhapakdi, Anusorn; Rawwas, Mohammed Y.A.; Marta, Janet K. - In: Journal of Consumer Marketing 16 (1999) 3, pp. 257-272
relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business … marketer’s efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of … marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey …