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Consideration of ethical attributes along the consumer decision-making journey

Schamp, Christina; Heitmann, Mark; Katzenstein, Robin - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 328-348

Persistent link: https://www.econbiz.de/10012022586

Moral pluralism in behavioural spillovers : a cross-disciplinary account of the multiple ways in which we engage in moral valuing

Vincent, Michael; Koessler, Ann-Kathrin - 2019 - Pre-review version

In this article, we reflect critically on how moral actions are categorised in some recent studies on moral spillovers. Based on classic concepts from moral philosophy, we present a framework to categorise moral actions. We argue that with a finer classification of the moral values, associated...

Persistent link: https://www.econbiz.de/10012122992

What constitutes student-university brand relationship? : Malaysian students' perspective

Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202

Persistent link: https://www.econbiz.de/10012312378

Latent profile analysis of ethical consumers in the United States and Malaysia

Shim, Kyujin; Cho, Hichang - In: International journal of consumer studies 46 (2022) 1, pp. 249-267

Persistent link: https://www.econbiz.de/10012808020

A cross‐cultural study of consumer perceptions about marketing ethics

Singhapakdi, Anusorn; Rawwas, Mohammed Y.A.; Marta, Janet K. - In: Journal of Consumer Marketing 16 (1999) 3, pp. 257-272

relationships often becomes a significant competitive advantage. Corporate ethics are of pivotal importance in global business … marketer’s efforts to expand internationally. Compares consumers from Malaysia and the USA in terms of their perceptions of … marketing ethics situations, their attitudes toward business and salespeople, and their personal moral philosophies. The survey …

Persistent link: https://www.econbiz.de/10014849242