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Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
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Assessment of mobile phone usage and self-perceived effects among students of a dental college in Chennai
Barma, Manali Deb; D., Srisakthi; Indiran, Meignana … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1786-1794
Persistent link: https://www.econbiz.de/10012548292
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Purchasing intention : a research on mobile phone usage by young adults
Surucu, Lutfi; Yesilada, Figen; Maslakci, Ahmet - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 353-360
Persistent link: https://www.econbiz.de/10012670690
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Getting smart about phones : new price indexes and the allocation of spending between devices and services plans in Personal Consumption Expenditures
Aizcorbe, Ana M.; Byrne, David; Sichel, Daniel E. - In: Measuring economic growth and productivity : …, (pp. 387-411). 2020
Persistent link: https://www.econbiz.de/10012813789
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Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
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Four essays on mobile push notificaitons
Lachner, Michael - 2020
Persistent link: https://www.econbiz.de/10012301739
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Drivers and barriers of consumer purchase intention of remanufactured mobile phones : a study on Indonesian consumers
Wahjudi, Didik; Gan, Shu San; Tanoto, Yopi Yusuf; … - In: International journal of integrated supply management : … 13 (2020) 2/3, pp. 178-191
Persistent link: https://www.econbiz.de/10012252686
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Positions of mobile phone brands on university students' mind
Baran, Tamer - In: International journal of sustainable economies … 5 (2016) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10011629789
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Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
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Telecom branding in Pakistan : network coverage or value added services
Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015
Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...
Persistent link: https://www.econbiz.de/10012124693