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Advertising and new media

Spurgeon, Christina - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003463204

How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media

Cheong, Hyukjun; Park, Jin Seong - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 135-146

Persistent link: https://www.econbiz.de/10011416882

Marketing mix through the integration of new and traditional media : a review of recent literature

Nor Azura Adzharuddin - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10009743858

Political Ideology as a Predictor of Online Media Piracy

Graf-Vlachy, Lorenz - 2017

The factors which lead people to adopt or reject technologies of varying degrees of legality have not been studied extensively in information systems research. To address this gap, we combine literature in information systems and political ideology and theorize on the general influence of the...

Persistent link: https://www.econbiz.de/10012954207

The impact of media on consumers' environmental behaviour

Jagodić, Gregor - In: International journal of management, knowledge and … 5 (2016) 2, pp. 263-281

Persistent link: https://www.econbiz.de/10011740030

The effect of traditional media consumption and internet use on environmental attitudes in Europe

Babutsidze, Zakaria; Blankenberg, Ann-Kathrin; Chai, Andreas - In: Journal of evolutionary economics 33 (2023) 2, pp. 309-340

Persistent link: https://www.econbiz.de/10014330261

Older audiences and digital media : focus on Romania

Ivan, Loredana; Schiau, Ioana - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 423-447

Persistent link: https://www.econbiz.de/10012118691

Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers

Cristóbal-Fransi, Eduard; Martín-Fuentes, Eva; … - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 163-182

Persistent link: https://www.econbiz.de/10011442834

Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein

Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845

Persistent link: https://www.econbiz.de/10011489769

Wikis and their adoption : factors influencing user behaviour

Kosalge, Parag Uma - In: International journal of business information systems : … 21 (2016) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10011520310

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