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Consumer behaviour
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11
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OECD
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Journal of business research : JBR
230
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
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The journal of product & brand management
59
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
52
Journal of promotion management : innovations in planning and applied research
52
Psychology & marketing
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
International journal of consumer studies
40
The journal of brand management : an international journal
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Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Information systems research : ISR
32
Electronic commerce research
31
Journal of marketing management : MM
31
International journal of business information systems : IJBIS
30
Tourism management : research, policies, practice
30
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
27
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
SpringerLink / Bücher
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ECONIS (ZBW)
5,019
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1
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
2
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
3
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
4
Disclosing too much? : situational factors affecting information disclosure in social commerce environment
Sharma, Shwadhin
;
Crossler, Robert E.
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011349126
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
7
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
8
Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.
;
Laban Neto, Silvio A.
-
2011
Persistent link: https://www.econbiz.de/10009513377
Saved in:
9
Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie
;
Wu, Yiye
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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