Consumer relevant online communication channels in Czech Republic in the consumer goods category
Year of publication: |
2014
|
---|---|
Authors: | Farková, Alena ; Lhotáková, Markéta |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 1, p. 20-26
|
Subject: | online communication | digital media | social media | Social Web | Social web | Tschechien | Czech Republic | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Online-Handel | Online retailing | Digitale Medien | Digital media |
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