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Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore the benefit to enthusiasts...
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Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good … consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities … established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer …
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