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Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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Determinants of the diversity of cultural participation and consumption in South Africa
Snowball, Jen; Tarentaal, Delon - In: International journal of arts management 25 (2023) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10014431219
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African luxury : aesthetics and politics
Iqani, Mehita (ed.); Dosekun, Simidele (ed.) - 2019
Persistent link: https://www.econbiz.de/10013478723
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Culture and consumer behaviour : an anthropological perspective
McCracken, Grant David - In: Journal of the Market Research Society : JMRS 32 (1990) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10001083856
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Homes and paths : notes on finding place in consumer anthropology
Browne, Kevin - In: Journal of business anthropology 3 (2014) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10011485082
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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in …
Persistent link: https://www.econbiz.de/10011485423
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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth; Naletelich, Kelly - In: Journal of business research : JBR 96 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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The significance of enterprise anthropology in Asia
Jordan, Ann - In: Global economic review 47 (2018) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10011889461
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826