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Consumer behaviour
Kommunikationsmedien
3,209
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3,203
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1,122
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1,121
media
748
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581
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437
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Chiou, Lesley
4
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3
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3
Kolmer, Christian
3
Thomas, Tobias
3
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3
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3
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2
Baron, David P.
2
Brasel, S. Adam
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2
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Ding Hooi Ting
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Germelmann, Claas Christian
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2
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2
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2
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Rao, Akaash
2
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2
Saulīte, Linda
2
Sequeira, Sandra
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Spilski, Anja
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Staelin, Richard
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Unger, Fritz
2
Vashisht, Devika
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Xu, Jiao
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2
Ščeulovs, Deniss
2
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1
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1
National Bureau of Economic Research
1
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Young consumers : insight and ideas for responsible marketers
9
Journal of marketing communications
7
Management science : journal of the Institute for Operations Research and the Management Sciences
4
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3
Gabler Research / Forschungsgruppe Konsum und Verhalten
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of media business studies
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
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2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of open innovation : technology, market, and complexity
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
The journal of product & brand management
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Applied economics letters
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Benchmarking : an international journal
1
Breaking new ground in theory and practice
1
Business, mangagement and economics engineering : BMEE
1
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ECONIS (ZBW)
220
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1
Advertising decision makers' and consumers' perceptions of
media
substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
2
Consumer-driven
media
planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Perceptions and practices of
media
engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
4
Decision drivers for outsourcing
media
buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
5
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
6
The web of influencers : a marketing-audience classification of (potential) social
media
influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
7
Influenced by
media
brands? : a conjoint experiment on the effect of
media
brands on online
media
planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
8
Media
influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
9
Misinformation during a Pandemic
Bursztyn, Leonardo
;
Rao, Akaash
;
Roth, Christopher
; …
-
2020
Persistent link: https://www.econbiz.de/10012315037
Saved in:
10
Misinformation during a pandemic
Bursztyn, Leonardo
;
Rao, Akaash
;
Roth, Christopher
; …
-
2020
Persistent link: https://www.econbiz.de/10012243339
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