Decision drivers for outsourcing media buying services
Year of publication: |
2013
|
---|---|
Authors: | Knuth, Ingo ; Krusenstern, Lambert von |
Published in: |
International journal of marketing : IJM ; formerly Der Markt. - Wien : Verl. Österreich, ISSN 2306-7217, ZDB-ID 2715116-5. - Vol. 52.2013, 3/4, p. 171-183
|
Subject: | advertising | outsourcing | media agencies | media buying | Outsourcing | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbewirtschaft | Advertising industry | Werbung | Advertising | Werbeträger | Advertising media | Konsumentenverhalten | Consumer behaviour |
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