Bonaiuto, Marino; Caddeo, Pierluigi; Carrus, Giuseppe; … - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 462-482
‐attribute, multi‐step choice experiment was carried out using a “phased narrowing” procedure. The procedure is based on eight product … manipulated reputation features in the food choice process, especially in the final decision‐making phase. Originality/value – The … results confirm that food reputation features impact consumer choice, detailing the relative importance of different …