Effect of service convenience on service loyalty : moderating role of consumer characteristics
Arafat Rahman and Parisa Islam Khan
| Year of publication: |
2014
|
|---|---|
| Authors: | Rahman, Arafat ; Khan, Parisa Islam |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 21.2014, 3, p. 7-30
|
| Subject: | Covenience | Service convenience | Service loyalty | Consumer characteristics | Superstores | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461936