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The technology acceptance model (TAM) : antecedents and consequences
Theoharakis, Vasilis; Mylonopoulus, Nikos - In: The SAGE handbook of digital marketing, (pp. 100-117). 2022
Persistent link: https://www.econbiz.de/10013367024
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A segment-level hazard approach to studying household purchase timing decisions
Vakratsas, Demetrios; Bass, Frank M. - In: Journal of applied econometrics 17 (2002) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10001645610
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Household cost effects on purchase timing decisions: do demographics matter?
Vakratsas, Demetrios - In: Journal of Consumer Marketing 15 (1998) 1, pp. 6-22
Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on brand choice or purchase timing is marginal. Examines the effects of demographics on household propensity to...
Persistent link: https://www.econbiz.de/10014849192