Using real-time customer data holds great potential for the insurance industry. The frequency and relevance of … aims at understanding the potential path of the development of services in insurance and the challenges faced by insurers … retail customers. We find that customers have high trust in insurance companies and are open to purchasing additional …

The use of personalization mechanisms should allow the insurance distributor to reduce exploration costs and adjust the … offered insurance product to the needs, features, and situation of each individual client. This study seeks to examine how … liability should be allocated when the process of the personalization of an insurance product does not result in the client …