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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Brand management
1
FMCG
1
India
1
Indien
1
Internet marketing
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Positioning
1
Product and scale development
1
Relationship marketing
1
Social Web
1
Social media
1
Social web
1
Young consumers
1
common method bias
1
customer relationship
1
instrument development
1
mediation
1
purchasing behavior
1
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English
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Shah, Ali M.
2
Qureshi, Ishtiaq Hussain
1
Saqib, Natasha
1
Zahoor, Syed Zeeshan
1
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Journal of global marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Social media and purchasing behavior : a study of the mediating effect of customer relationships
Shah, Ali M.
;
Zahoor, Syed Zeeshan
;
Qureshi, Ishtiaq Hussain
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10012201014
Saved in:
2
Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market
Saqib, Natasha
;
Shah, Ali M.
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10013367875
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