Tsu Wei, Toh; Marthandan, Govindan; Yee‐Loong Chong, Alain - In: Industrial Management & Data Systems 109 (2009) 3, pp. 370-388
Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease‐of‐use (PEOU), social influence (SI), perceived cost...
