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Multicultural marketplaces
Demangeot, Catherine - 2015
This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area
Persistent link: https://www.econbiz.de/10012679139
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Internet or store? : an ethnographic study of consumers' internet and store-based grocery shopping practices
Elms, Jonathan; De Kervenoael, Ronan; Hallsworth, Alan G. - In: Journal of retailing and consumer services 32 (2016), pp. 234-243
Persistent link: https://www.econbiz.de/10011556660
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Perceiving images and telling tales : a visual and verbal analysis of the meaning of the Internet
Joy, Annamma; Venkatesh, Alladi; Deschenes, Jonathan - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 556-566
Persistent link: https://www.econbiz.de/10003884472
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Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.; Minor, Michael - In: International marketing review 27 (2010) 5, pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
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Communications : OFT studies internet shopping
Healy, Kieran - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 2, pp. 203-204
Persistent link: https://www.econbiz.de/10003588964
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On the globalization of consumer-oriented practices and attitudes in the Internet
Gouveia, Carlos A. M. - In: New approaches to discourse and business communication, (pp. 31-43). 2009
Persistent link: https://www.econbiz.de/10003877611
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Interoperability of interpersonal communications services : a consumer perspective
Arnold, René; Schneider, Anna; Lennartz, Jonathan - In: Telecommunications policy : the international journal … 44 (2020) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10012513440
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The emergence of neuromarketing investigated through online public communications (2002-2008)
Levallois, Clement; Smidts, Ale; Wouters, Paul - In: Business history 63 (2021) 3, pp. 443-466
Persistent link: https://www.econbiz.de/10012483791
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391