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A strategic approach to self-branding
Evans, Joel R. - In: Journal of global scholars of marketing science : … 27 (2017) 4, pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
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Flatlined : combatting the death of retail stores
Berman, Barry - In: Business horizons 62 (2019) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
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Retailing
Berman, Barry (contributor) - 2010
Persistent link: https://www.econbiz.de/10003940490
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Referral marketing : harnessing the power of your customers
Berman, Barry - In: Business horizons 59 (2016) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
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Planning and implementing effective mobile marketing programs
Berman, Barry - In: Business horizons 59 (2016) 4, pp. 431-439
Persistent link: https://www.econbiz.de/10011514833