Al‐hawari, Mohammad Ahmad; Mouakket, Samar - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 640-657
Purpose – Although many studies have analysed the impact of online factors on the online behaviour of customers', there is also a need to consider the influence of offline factors on customers' propensity for online services use. The purpose of this paper is to highlight how offline factors...