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Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations : an exploratory study
Pradhan, Rojalin; Sagar, Mahim; Pandey, Tushar; Prasad, … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10012129564
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Ethical Positioning Index (EPI) : an innovative tool for differential brand positioning
Sagar, Mahim; Khandelwal, Rishabh; Mittal, Amit; … - In: Corporate communications : an international journal 16 (2011) 2, pp. 124-138
Persistent link: https://www.econbiz.de/10009159271
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Healthcare decision making and choice : an empirical model of patient confusion
Chauhan, Vishakha; Sagar, Mahim - In: Management decision 61 (2023) 11, pp. 3454-3474
Persistent link: https://www.econbiz.de/10014428515
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Consumer confusion in healthcare decision-making and choice : a qualitative exploration of patient confusion
Chauhan, Vishakha; Sagar, Mahim - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10012607657
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Health communication for behavior change : evolution of a marketing framework
Arora, Sonal; Sagar, Mahim - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10013536223