Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry
Year of publication: |
2012
|
---|---|
Authors: | Wasuja, Sachin ; Sagar, Mahim ; Sushil |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 4, p. 310-335
|
Subject: | Arzneimittel | Pharmaceuticals | Verkauf | Selling | Verkaufspersonal | Salespeople | Kognition | Cognition | Systematischer Fehler | Bias | Pharmaindustrie | Pharmaceutical industry | Indien | India |
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