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Goal-gradient point rewards can increase consumers' willingness to purchase poverty-alleviating products
Zou, Fei; Yang, Mei; Zhou, Yanju; Deng, Yaling; Xie, Baiwei - In: Socio-economic planning sciences : the international … 92 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014528999
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan; Luo, Jifeng; Schroeder, Jonathan E.; … - In: Marketing theory 17 (2017) 4, pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
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Where did all the remittances go? : understanding the impact of remittances on consumption patterns in rural China
Zhu, Y.; Wu, Z.; Peng, L.; Sheng, L. - In: Applied economics 46 (2014) 10/12, pp. 1312-1322
Persistent link: https://www.econbiz.de/10010399281
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Improving customer value index and consumption forecasts using a weighted RFM model and machine learning algorithms
Wu, Zongxiao; Zang, Cong; Wu, Chia-Huei; Deng, Zilin; … - In: Journal of global information management 30 (2022) 3, pp. 1-23
Persistent link: https://www.econbiz.de/10012799261
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
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Webrooming as the new retail experience : a smart-shopping perspective
Wu, ZiQiang; Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen - In: International journal of retail and distribution management 51 (2023) 6, pp. 736-754
Persistent link: https://www.econbiz.de/10014281101