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Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco; Gigliotti, Marina; Runfola, Andrea; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Sustainability in fashion and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine; Guercini, Simone - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014252137