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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Psychology & marketing 39 (2022) 7, pp. 1370-1384
Persistent link: https://www.econbiz.de/10013280104
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Partners in crime? : the impact of consumers' culpability for corporate social irresponsibility on their boycott attitude
Scheidler, Sabrina; Schons, Laura Marie - In: Journal of business research : JBR 109 (2020), pp. 607-620
Persistent link: https://www.econbiz.de/10012238137
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Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie; Sipilä, Jenni; Sen, Sankar; … - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
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Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
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Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold; Schimmelpfennig, Heiko - In: Electronic retailing, (pp. 193-212). 2002
Persistent link: https://www.econbiz.de/10001679106
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Assoziationskoeffizienten und Assoziationsregeln als Instrumente der Verbundmessung : eine vergleichende Betrachtung
Decker, Reinhold; Schimmelpfennig, Heiko - 2001
Persistent link: https://www.econbiz.de/10013385387
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A matter of survival : determinants of rational behavior in B-to-B markets
Rese, Mario; Krebs, Alexander; Welling, Michael; Wilke, … - In: Journal of business market management : jbm 1 (2007) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10003511505
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Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario - In: Journal of marketing 78 (2014) 6, pp. 78-102
Persistent link: https://www.econbiz.de/10010463456