Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Year of publication: |
January 2016
|
---|---|
Authors: | Habel, Johannes ; Schons, Laura Marie ; Alavi, Sascha ; Wieseke, Jan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 1, p. 84-105
|
Subject: | corporate social responsibility | price fairness | cost perceptions | behavioral pricing | Corporate Social Responsibility | Corporate social responsibility | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Preis | Price |
-
Homburg, Christian, (2014)
-
Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni, (2022)
-
Consumers' reaction to fair trade motivated price increases
Campbell, Colin L., (2015)
- More ...
-
Corporate social responsibility and perceived fairness of price increases
Sipilä, Jenni, (2022)
-
The ambivalent role of monetary sales incentives in service innovation selling
Alavi, Sascha, (2021)
-
Cron, William L., (2021)
- More ...