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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
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Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia; Charters, Steve; Bouzdine-Chameeva, … - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011524621
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Customer experience design : a case study in the cultural sector
Ponsignon, Frederic; Durrieu, Francois; … - In: Journal of service management 28 (2017) 4, pp. 763-787
Persistent link: https://www.econbiz.de/10011731250