Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Year of publication: |
2015
|
---|---|
Authors: | Bouzdine-Chameeva, Tatiana ; Ferrand, Alain ; Valette-Florence, Pierre ; Chanavat, Nicolas |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 3, p. 407-420
|
Subject: | Sporting brands | Brand associations | Causal mapping | Segmentation | Research methods | Europa | Europe | Fußball | Football | Markenführung | Brand management | Sportmarketing | Sports marketing | Profisport | Professional sports | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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