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Customer perceptions of frontline employee service delivery : a study of Russian bank customer satisfaction and behavioural intentions
Rod, Michel; Ashill, Nicholas J.; Gibbs, Tanya - In: Journal of retailing and consumer services 30 (2016), pp. 212-221
Persistent link: https://www.econbiz.de/10011473203
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean; Ashill, Nicholas J. - In: Psychology & marketing 35 (2018) 10, pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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Drivers of user loyalty intention and commitment to a search engine : an exploratory study
Sirdeshmukh, Deepak; Ahmad, Norita B.; Khan, M. Sajid; … - In: Journal of retailing and consumer services 44 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011904324
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean; Ashill, Nicholas J. - In: International marketing review 39 (2022) 2, pp. 395-422
Persistent link: https://www.econbiz.de/10013396206