Narrow search
Showing 1 - 7 of 7
Cover Image
Perceived barriers, collection models, incentives and consumer preferences : an exploratory study for effective emplementation of reverse logistics
Dixit, Saumya; Vaish, Anurika - In: International journal of logistics systems and management 21 (2015) 3, pp. 304-318
Persistent link: https://www.econbiz.de/10011397971
Cover Image
Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha; Vaish, Anurika - In: International journal of Indian culture and business … 10 (2015) 1, pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
Cover Image
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya; Badgaiyan, Anant Jyoti; Khare, Arpita - In: Journal of retailing and consumer services 46 (2019), pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Cover Image
If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Cover Image
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti; Verma, Anshul; Dixit, Saumya - In: IIMB management review 28 (2016) 4, pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
Cover Image
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Cover Image
Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83
Persistent link: https://www.econbiz.de/10015066817