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Consumer behaviour
Führungsstil
21,712
Leadership style
21,212
Vertrauen
17,166
Confidence
16,547
Leadership
14,387
Personalführung
9,101
Managers
5,698
Führungskräfte
5,624
Führung
5,039
Management
3,024
Theorie
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2,824
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2,787
Organizational change
2,773
Organisatorischer Wandel
2,557
leadership
2,516
USA
2,354
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2,299
United States
2,266
Arbeitsgruppe
2,235
Corporate culture
2,215
Team
2,210
Trust
2,181
Deutschland
2,081
Organizational behaviour
2,015
Verhalten in Organisationen
1,985
Arbeitsverhalten
1,943
Work behaviour
1,936
Germany
1,924
Experiment
1,888
trust
1,872
Führungspersönlichkeit
1,825
Leadership personality
1,808
Leadership development
1,800
Führungskräfteentwicklung
1,746
Narrative Methode
1,704
Narrative method
1,702
Unternehmensethik
1,670
Job satisfaction
1,657
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Usman, Osly
27
Han, Heesup
11
Cruijsen, Carin van der
10
Dräger, Lena
9
Giang Hong Nghiem
9
Hayo, Bernd
9
Kerschbamer, Rudolf
9
Lowry, Paul Benjamin
8
Woodside, Arch G.
8
Hamby, Anne
7
Jonker, Nicole
7
Kumar, Dr. Vinay
7
Salo, Jari
7
Bang, Nguyen
6
Bauer, Hans H.
6
Carrera, Mariana
6
Chakraborty, Debarun
6
Dwivedi, Yogesh Kumar
6
Konuk, Faruk Anıl
6
Mohd Suki, Norazah
6
Neumann, Marcus M.
6
Royer, Heather
6
Stehr, Mark
6
Balaji, M. S.
5
Beck, Adrian
5
Benbasat, Izak
5
Bilgihan, Anil
5
Bui Thanh Khoa
5
Bui, Dzung
5
Böcker, Andreas
5
Castaldo, Sandro
5
Chung, Namho
5
Dulleck, Uwe
5
Escalas, Jennifer Edson
5
Flavián Blanco, Carlos
5
Grabner-Kräuter, Sonja
5
Hintermaier, Thomas
5
Kabadayi, Sertan
5
Koeniger, Winfried
5
Lee, Choong-Ki
5
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National Bureau of Economic Research
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GKI Gazdaságkutató Rt. <Budapest>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Institut für Wirtschaftswissenschaften <Wien>
1
Maastricht Research School of Economics of Technology and Organizations
1
Springer Fachmedien Wiesbaden
1
University of Wollongong / Department of Economics
1
Universität Mannheim
1
VVB LAUFERSWEILER Verlag
1
Verlag Dr. Kovač
1
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Journal of retailing and consumer services
114
Journal of business research : JBR
76
International journal of hospitality management
46
Psychology & marketing
31
International journal of electronic marketing and retailing : IJEMR
27
Journal of internet commerce
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Asia Pacific journal of marketing and logistics
22
Cogent business & management
22
International journal of internet marketing and advertising : IJIMA
22
The journal of product & brand management
22
International journal of consumer studies
21
Journal of hospitality marketing & management
21
Journal of travel and tourism marketing
20
International journal of contemporary hospitality management
19
International journal of retail & distribution management
19
The service industries journal
18
International journal of business information systems : IJBIS
17
Journal of marketing communications
17
Tourism management : research, policies, practice
17
Journal of strategic marketing
16
Technological forecasting & social change : an international journal
16
The international journal of bank marketing : IJBM
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of Islamic marketing
15
Journal of financial services marketing : JFSM
14
Pakistan journal of commerce and social sciences
14
Service business
14
The journal of brand management : an international journal
14
Journal of international consumer marketing
13
Journal of open innovation : technology, market, and complexity
13
Marketing intelligence & planning
13
Electronic commerce research
12
Information systems and e-business management : ISeB
12
International journal of technology marketing : IJTMkt
12
Journal of Asian finance, economics and business : JAFEB
12
Journal of business ethics : JOBE
12
Journal of global marketing
12
Food policy : economics planning and politics of food and agriculture
11
International journal of electronic business : IJEB
11
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ECONIS (ZBW)
2,780
Other ZBW resources
8
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1
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1
Storytelling
by medical tourism agents and its effect on trust and behavioral intention
Kim, Sang Hyuck
;
Song, Min Kyung
;
Shim, Changsup
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 679-694
Persistent link: https://www.econbiz.de/10012289480
Saved in:
2
How does "
storytelling
" influence consumer trust in we media advertorials? : an investigation in China
Li, Ji
;
Zou, Shaoming
;
Yang, Hui
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 319-334
Persistent link: https://www.econbiz.de/10012201054
Saved in:
3
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
4
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
5
Narrative transportation and trust in luxury hotels SNS marketing : the moderating role of social interaction
Chalke, Anuja
;
Boon Liat Cheng
;
Dent, Michael M.
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10014320374
Saved in:
6
Learning from patients : the impact of using patients' narratives on patient experience scores
Nembhard, Ingrid M.
;
Matta, Sasmira
;
Shaller, Dale
; …
- In:
Health care management review : HCM review
49
(
2024
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10014455355
Saved in:
7
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
8
Storytelling
and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih
;
Okan, Elif Yolbulan
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
Saved in:
9
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
10
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
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