Narrow search
Showing 1 - 5 of 5
Cover Image
"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu; Tsou, Hung Tai; Chen, Ja-Shen - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
Cover Image
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai; Putra, Mukti Trio - In: Marketing intelligence & planning 41 (2023) 7, pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Cover Image
Measuring CRM effectiveness: construct development, validation and application of a process-oriented model
Chen, Ja-shen; Yen, H. J. Rebecca; Li, Eldon Yu-zen; … - In: Total quality management & business excellence : an … 20 (2009) 3/4, pp. 283-299
Persistent link: https://www.econbiz.de/10003862468
Cover Image
Impact of website interface on customer experience and engagement intention in online hotel booking
Le, Tran-Thien-Y.; Chen, Ja-Shen - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012799971
Cover Image
A multilevel analysis of customer engagement, its antecedents, and the effects on service innovation
Chen, Ja-Shen; Weng, Hua-Hung Robin; Huang, Chio-Lun - In: Total quality management & business excellence : an … 29 (2018) 4, pp. 410-428
Persistent link: https://www.econbiz.de/10011854070