A multilevel analysis of customer engagement, its antecedents, and the effects on service innovation
Ja-Shen Chen, Hua-Hung (Robin) Weng & Chio-Lun Huang
| Year of publication: |
March-April 2018
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| Authors: | Chen, Ja-Shen ; Weng, Hua-Hung Robin ; Huang, Chio-Lun |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 29.2018, 4, p. 410-428
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| Subject: | customer engagement | customer rapport | sales representative integrity | service innovation | mediation effect | multilevel analysis | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Innovation | Dienstleistung | Services | Kundenzufriedenheit | Customer satisfaction | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2016.1203249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854070