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Brand management ; Vol. 3
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
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Lavack, Anne M.
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Smith, Margo
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2010
Persistent link: https://www.econbiz.de/10003924416
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Fuel efficient vehicles : the role of social marketing
Watson, Lisa
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Lavack, Anne M.
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Socio-economic perspectives on consumer engagement and …
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(pp. 36-58)
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2017
Persistent link: https://www.econbiz.de/10011647103
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