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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun; Kim, Jooyoung; Yu, Jay Hyunjae - In: Psychology & marketing 27 (2010) 7, pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok; Kim, Jooyoung - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook; Kim, Jooyoung - In: International journal of internet marketing and … 16 (2022) 3, pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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Advertising nativeness as a function of content and design congruence
Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100