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The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker; Füller, Johann; Koch, Giordano; Rapp, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker; Füller, Johann; Piller, Frank T. - In: Understanding the crowd - how to construct the crowd …, (pp. 190-231). 2017
Persistent link: https://www.econbiz.de/10011915477
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Refining virtual co-creation from a consumer perspective
Füller, Johann - In: California management review 52 (2009/10) 2, pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
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Getting closer to the consumer - how Nivea co-creates new products
Bilgram, Volker; Bartl, Michael; Biel, Stefan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10008841598
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine; Bilgram, Volker; Wehlig, Ramona - In: Strategy and communication for innovation : integrative …, (pp. 403-414). 2017
Persistent link: https://www.econbiz.de/10011663062
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Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
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Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452