Docters, Rob; Katz, Raul; Bernstein, Jerry; Schefers, Bert - In: Journal of Business Strategy 31 (2010) 3, pp. 29-37
Purpose – This paper aims to describe best practice in pricing strategy for new products and services being introduced to a market. Design/methodology/approach – A review of introductory pricing patterns across a number of industries shows there are some common patterns in customer...