Taking a customer-centric view of discounting
Year of publication: |
2012
|
---|---|
Authors: | Docters, Rob ; Riley, Lisa C. ; Gieskes, Martijn |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 6051315. - Vol. 34.2012, 1 (28.12.), p. 15-20
|
Saved in:
Saved in favorites
Similar items by person
-
Taking a customer-centric view of discounting
Docters, Rob, (2013)
-
Docters, Rob, (2011)
-
Bundles with sharp teeth: effective product combinations
Docters, Rob, (2006)
- More ...