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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
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2
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
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3
Coupons going wireless : determinants of consumer intentions to redeem mobile coupons
Dickinger, Astrid
;
Kleijnen, Mirella
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 23-39
Persistent link: https://www.econbiz.de/10003838625
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