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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz; Ray, Subhasis - In: Management research review 45 (2022) 4, pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael; Irmak, Caglar - In: Journal of marketing research 57 (2020) 4, pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula; Getchell, Kristen; Dubinsky, James; Kerr, … - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju; Kim, Jihye - In: International review on public and non-profit marketing 17 (2020) 3, pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10013416991