Despite promising growth, mobile commerce (m-commerce) still represents only a small proportion of the world’s total e-commerce market. The research behind this article moves away from the predominantly single-country (typically developed) and utilitarian-focused market scope of past research...

Given the enormous amount of data created through customers’ transactions in retail stores, it comes as no surprise that retailers are actively seeking initiatives to leverage big data and offer their customers superior services that provide mutual, previously unattainable benefits....

The explosive growth of mobile devices and their widespread acceptance by customers along with the potential benefits of autoID technologies have prompted retailers to consider adoption of emerging technologies. Their motives are to enhance in-store customer shopping experience and to acquire...

Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new checkout processes have increased customer convenience primarily by providing them autonomy in sales transactions in...

The primary objective of this paper is to develop a theoretical model for predicting purchase behavior in electronic channels. We employ web site use (i.e., technology use behavior), a key indicator of the degree to which a site is “sticky” in that it attracts users often and retains them...