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Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie; Kruger, Martinette - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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Consumer behaviour and sport services : an examination of fitness centre loyalty
García-Fernández, Jeronimo; Gálvez-Ruíz, Pablo; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 8-23
Persistent link: https://www.econbiz.de/10011884667
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle; Hardin, Robin; Koo, Win - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran; Prado-Gascó, Vicente; … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league
Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66
Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very little research has been done on the direct and...
Persistent link: https://www.econbiz.de/10015067079
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Steuerungsmöglichkeiten der Wettbewerbsintensität von Sportligen : eine ökonomische Analyse sportpolitischer Regulierungen
Feddersen, Arne - 2005
Persistent link: https://www.econbiz.de/10003552529
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731