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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
52
Relationship marketing
31
Beziehungsmarketing
30
Social Web
22
Social web
22
Internet marketing
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
USA
12
United States
12
marketing
11
Dienstleistungsqualität
10
Service quality
10
Virtual reality
10
Customer satisfaction
9
Innovation
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Supplier relationship management
9
E-commerce
8
Electronic Commerce
8
Virtuelle Realität
8
B-to-B-Marketing
7
Business-to-business marketing
7
Dienstleistungssektor
7
Distribution channel
7
Narrative Methode
7
Narrative method
7
Online retailing
7
Online-Handel
7
Service industry
7
Vertriebsweg
7
Communication
6
Customer service
6
Einzelhandel
6
Kommunikation
6
Kundenservice
6
Netherlands
6
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Online availability
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Undetermined
26
Free
6
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Article
42
Book / Working Paper
10
Type of publication (narrower categories)
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Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Systematic review
1
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1
Übersichtsarbeit
1
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Language
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English
52
Author
All
Ruyter, Ko de
26
Wetzels, Martin
22
Visconti, Luca M.
10
Mahr, Dominik
8
Grewal, Dhruv
6
Keeling, Debbie I.
6
van Laer, Tom
6
Chylinski, Mathew
5
Laer, Tom van
5
Heller, Jonas
4
Hilken, Tim
4
Keeling, Debbie Isobel
3
Odekerken-Schröder, Gaby
3
Peñaloza, Lisa
3
Aguirre, Elizabeth
2
Aleti, Torgeir
2
Bröckerhoff, Aurélie
2
Daryanto, Ahmad
2
Hensen, Niek
2
Jafari, Aliakbar
2
Kleijnen, Mirella
2
Ludwig, Stephan
2
Maclaran, Pauline
2
Motyka, Scott
2
Tuan, Annamaria
2
Özçaglar-Toulouse, Nil
2
Barnes, Stuart J.
1
Batat, Wided
1
Bettany, Shona
1
Beuningen, Jacqueline van
1
Bolton, Ruth
1
Bügel, Marnix S.
1
Carlson, Jamie
1
Carrozzi, Amelia
1
Chen, Ching-fu
1
Ciorciari, Joseph
1
Ciuchita, Robert
1
Cleeren, Kathleen
1
Cox, David
1
De Cremer, David
1
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Published in...
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Journal of retailing
5
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Journal of service research
2
Marketing theory
2
Consumer culture theory
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Research memorandum / METEOR
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
52
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1
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
2
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
Saved in:
3
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
4
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
5
Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
Saved in:
6
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
7
Consumer responses to vertical service line extensions
Lei, Jing
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10003782181
Saved in:
8
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
9
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
10
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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