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Special issue: Marketing of emerging technologies
Sengupta, Sanjit
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2011
Persistent link: https://www.econbiz.de/10009412250
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Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh
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Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
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(pp. 68-99)
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2015
Persistent link: https://www.econbiz.de/10011708656
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