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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
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How is consumer engagement reshaping marketing?
Precourt, Geoffrey
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10011486014
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