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Determinants of bank selection by university undergrads in south east Nigeria : empirical evidence

Nkamnebe, Anayo D.; Ukenna, Steve; Anionwu, Carol; … - In: African journal of economic and management studies : AJEMS 5 (2014) 3, pp. 369-382

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Determinants of bank selection by university undergrads in south east Nigeria: empirical evidence

D. Nkamnebe, Anayo; Ukenna, Steve; Anionwu, Carol; … - In: African Journal of Economic and Management Studies 5 (2014) 3, pp. 369-382

Purpose – The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria. Design/methodology/approach – Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items...

Persistent link: https://www.econbiz.de/10014668765