Determinants of bank selection by university undergrads in south east Nigeria : empirical evidence
Year of publication: |
2014
|
---|---|
Authors: | Nkamnebe, Anayo D. ; Ukenna, Steve ; Anionwu, Carol ; Chibuike, Victoria |
Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 5.2014, 3, p. 369-382
|
Subject: | Consumer behaviour | Bank selection | Nigeria | Bank marketing | Konsumentenverhalten | Bank |
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