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The impact of a wife's budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands

Kaefer, Frederick; Heilman, Carrie M.; Ramenofsky, Samuel D. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 297-303

Persistent link: https://www.econbiz.de/10009541356

The simple man : the consumption behavior of the principled life

McGinnis, Lee Phillip; Frendle, Angela M.; Gentry, James W. - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 70-80

Persistent link: https://www.econbiz.de/10009720150

Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships

Lambert, Aliette; Desmond, John - In: Psychology & marketing 30 (2013) 8, pp. 690-706

Persistent link: https://www.econbiz.de/10009786044

Situating man within local terrain : a sociological perspective on consumption practices

Duffy, Dee - 2014

Persistent link: https://www.econbiz.de/10010475696

Practising gender : the role of banter in young men's imprivisations of masculine consumer identities

Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319

Persistent link: https://www.econbiz.de/10010433923

Defending the markers of masculinity : consumer resistance to brand gender-bending

Avery, Jill - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10009684920

Men's consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas

Petrylaite, Edita; Hart, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 266-293

Persistent link: https://www.econbiz.de/10012515247

Defending the Markers of Masculinity : Consumer Resistance to Brand Gender-Bending

Avery, Jill - 2012

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to …

Persistent link: https://www.econbiz.de/10014047861

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco …-gender gap by identifying methods to improve men's responses (brand attitudes and self-brand connections) to sustainable brands …. Three experiments demonstrate that men (self-identified) respond more favorably to sustainable brands when they feel …

Persistent link: https://www.econbiz.de/10014326919

Emotionale Konsumentenentscheidungen : worin sich Frauen und Männer unterscheiden

Pezoldt, Kerstin; Kerl, Imke - 2007

Produkte können durch unterschiedliche sensorische Erlebnisebenen Emotionen auslösen. Ob Unterschiede in der Reaktion auf produktinduzierte emotionale Reize bestehen und welche Theorien dazu einen Erklärungsbeitrag leisten können, steht im Mittelpunkt des Beitrages. Emotionen haben in...

Persistent link: https://www.econbiz.de/10003613780

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