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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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2
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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From passion to obsession : development and validation of a scale to measure compulsive sport consumption
Aiken, Kirk Damon
;
Bee, Colleen
;
Walker, Nefertiti
- In:
Journal of business research : JBR
87
(
2018
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011866546
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