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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.; Estes, Zachary; Warren, Caleb - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
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Enjoy! : assertive language and consumer compliance in (non)hedonic contexts
Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - 2009
language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature … consistently claimed that forceful language would cause reactance and decreased compliance. However, we find in four studies that …
Persistent link: https://www.econbiz.de/10003923892
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
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Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi; Schmitt, Bernd H.; Haley, Hillary - In: Handbook of research in international marketing, (pp. 228-242). 2003
Persistent link: https://www.econbiz.de/10001803879
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing; Peluso, Alessandro M. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 579-592
Persistent link: https://www.econbiz.de/10012297831