Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Christine Liebrecht, Christina Tsaousi, Charlotte van Hooijdonk
| Year of publication: |
2021
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|---|---|
| Authors: | Liebrecht, Christine ; Tsaousi, Christina ; Hooijdonk, Charlotte van |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 124-135
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| Subject: | Brand communication | Communication style | Conversational human voice | Linguistic elements | Social media | Social Web | Social web | Kommunikation | Communication | Markenführung | Brand management | Linguistik | Linguistics | Online-Marketing | Internet marketing | Sprache | Language | Interne Kommunikation | Internal communication | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581572