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Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee; Park, Jai Kwan; Jeon, Jung Ok - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
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A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior
Bursztyn, Leonardo - 2014
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10013048602
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A Tear in the Iron Curtain : The Impact of Western Television on Consumption Behavior
Bursztyn, Leonardo - 2014
This paper examines the impact of exposure to foreign media on the economic behavior of agents in a totalitarian regime. We study private consumption choices focusing on former East Germany, where differential access to Western television was determined by geographic features. Using data...
Persistent link: https://www.econbiz.de/10012458263
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni; Deb, Madhurima - In: European journal of marketing 56 (2022) 4, pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
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Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun; Min, Byueong-hyun; Kim, Jae Young - In: Economics & finance notes 12 (2023) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097